LEGO & Adidas
Industry-leading sportwear brand Adidas and household toy company, the LEGO Group announced a multi-year partnership. The collaboration will see new co-created products to inspire creativity and foster a more playful, positive and inclusive world for adults and children from any background or sporting ability, leading to increased demand and sales.
BRAND POSITIONING
SUSTAINABLE STRATEGY.
INCREASING EXPOSURE.
HIn December 2020, Lego & Adidas announced a new partnership with an initiative to partner to create products that features adidas' brand on them, and shoes with Lego styled branding targeted towards kids and parents to increases sales.
This Paired with the passion kids share for Lego, and the quality brand that adidas shoes have, consumer education and awareness would be the leading obstacle to a successful partnership. Brand marketing, traditional social media advertising, and importantly retargeting advertising would be the primary leading force to conversions.
DISPLAY ADVERTISING
The leading strategy with unsought products and unique products is retargeted advertising to establish a funnel that starts with awareness with a conversion and ends with retargeted advertising that leads to a sale. Establishing at the lowest cost per conversion is key.
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