KNOT MY BOAT CHARTERS

The first year, marketing case study.

KNOT MY BOAT CHARTERS

EXECUTIVE SUMMARY

When working with Knot My Boat Charters, our goal is to make them the #1 search result of keywords like "boat rental Chicago", improve advertising and promote boat charters on social with organic content, work with influencers and promote yacht charters on a commission program, and create organic content.

CAMPAIGN CREATION

With brand new photo content and a revamped social media, we introduced two new social media campaigns that were designed to acquire new business. We also promote on brand seasonal & holiday promotions.

WEBSITE DEVELOPMENT

We completely revamped Knot My Boat Charter's website from it's old Squarespace platform introducing multiple pages, a new booking system, detail fleet pages, and more.

REELS & VIDEO CONTENT

PHOTOS & NEW CONTENT

PAID

ADVERTISING

With our paid media budget, our goal was to reach a new demographic who would be most likely to rent a charter. We launched two new campaigns, advertising to a new audience along with advertising to a new look alike audience.

INFLUENCER MARKETING

@sergelato Rent a Yacht with your friends! Use SERGELATO100 for $100 off 🛥 #knotmyboatcharters #chicagoriver #chicagosunset #chicago ♬ original sound - veggibeats
@coriinthecity Who’s trying to party on a yacht this summer?👀🛥 @knotmyboatcharters #yacht #yachtparty #summertimechi #chicago #lakemichigan #chicagocheck #knotmyboatcharters ♬ First Class - Jack Harlow
@danajoelle._ It’s officially PLAYPEN SZN in chicago!! Want to get on a yacht? Use code: “DANA100” 🛥️⚓️ #chicagoplaypen #chicagoboat #lakemichigancheck #chicagosummer #chicagorecommendations ♬ original sound - Dana Joelle
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