FORD MOTOR COMPANY
Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford in 1903. The company sells automobiles and commercial vehicles under the Ford brand, and most luxury cars under the Lincoln brand.
BRAND POSITIONING
SUSTAINABLE STRATEGY.
INCREASING EXPOSURE.
Selling vehicles is a long sell, and reaching the end consumer during that key incubation time will result in conversions for the Ford brand. To do that, it is important to be able to receive contact information from prospective Ford owners and target the via traditional advertising, retargeting display advertising, and email marketing.
To acquire contacts, a contest is often the best way to acquire contacts for prospective buyers or current previous model owners. In this case, Ford used the offer of winning a brand new 2021 Ford F150 and VIP trip for two to the PBR World Finals in Las Vegas, including airfare and transportation.
DISPLAY ADVERTISING
With the help of retargeted advertising, Ford is able to acquire contacts, a contest is often the best way to acquire contacts for prospective buyers or current previous model owners. In this case, Ford used the offer of winning a brand new 2021 Ford F150 and VIP trip for two to the PBR World Finals in Las Vegas, including airfare and transportation.
Rami Consulting Group also provides traditional SEO, Google My Business optimization, social media advertising, and ppc advertising.
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