COLDWELL BANKER
The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In fact, in many ways it was the original real estate “start up.” Founded by young entrepreneurs Colbert Coldwell in 1906 and later Benjamin Banker, Coldwell Banker changed the way people bought and sold homes across America, ultimately becoming one of the most trusted real estate brands in the world. More than 100 years later, the Coldwell Banker network is still continuously recognized for its innovation and leadership across 3,000 offices in 49 countries and territories.
BRAND POSITIONING
LOCAL STRATEGY.
INCREASING EXPOSURE.
Currently, Coldwell Banker has been providing websites for their agents with a platform using cbintouch, however in the 2020s, there are real estate agents from different firms at every block.
Traditional, templatized websites aren't enough for a successful strategy plan. In order for newer agents to be successful, you can't just go the extra mile, you have to go the extra marathon. That process starts with a custom website that allows for a complete control and comple customization. Complete customization allows for a marketing campaigns that tailor to your targeted demographic, custom design that sets yourself apart from the competition, and custom analytics that we implemented.
Using this model, we have developed websites and marketing campaigns that stem from the website to increase exposure that turn into more listings and exposure to buyers.
SEARCH ENGINE OPTIMIZATION
In a very saturated world, we wanted to make sure that every Coldwell Banker agent we were working with, were able to get the maximum exposure possible. Leveraging a custom website allowed us to immediately seperate our agents with the local "Realtors in a box" solutions. After we took a traditional SEO approach that allowed us to be able to target keywords similar to "realtor + [LOCATION]". It's important to note that keywords and search volumes change based on regions, therefore keywords that we focus may change.
Some agents either weren't allowed to or were an early startup and didn't have a budget to invest in a newer website. We recommended working on Google My Business optimization. As the Google My Business is a free platform, leveraging the original coldwell banker domain as the website for authority, we were able to quickly achieve
FACEBOOK ADVERTISING
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HQ & STUDIOS
1320 N Tower Rd, Schaumburg, IL
STUDIOS
580 8th Ave Floor 20, New York, NY
