The first three months, marketing case study.
CHUCK LAGER, AMERICA'S TAVERN
EXECUTIVE SUMMARY
Throughout the first three months of our marketing campaign with Chuck Lager, our goal was to first help the national Instagram account recover from purchased likes, engagement, and followers which had hurt the accounts organic reach. The analytics show that in the first three months, we were able to more than double the previous years accounts reached, total profile visits, and people clicking onto the Chuck Lager website.
SOCIAL MEDIA REFRESH
We first undertook a comprehensive revamp of Chuck Lager's Instagram presence, ensuring that both organic and paid campaigns would make a strong impression on potential customers before we post any new content.
CAMPAIGN CREATION
With brand new photo content and a revamped social media, we introduced two new social media campaigns that were designed to acquire new business. Our goal is to make Chuck Lager look competitive compared to nearby competitors like Dave & Busters.
PHOTOS & NEW CONTENT
REELS & VIDEO CONTENT
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